We are passionate about the food industry in Australia.
We want all food business to have access to the best possible food safety systems at an affordable price, so they can get on doing
what they do best without worrying about compliance.
Brendan Power
Head of Engagement

What Brendan does not know about hospitality is not worth knowing! With an upbringing in pubs and hotels Brendan knows his way around bars, bottle shops, function centres, gaming rooms and restaurants.

With over 35 years hospitality experience, Brendan brings to Safe Food Pro a level of sector knowledge not easily achieved even by multiple people. Sitting on the Bronco’s League Club Board he still actively shares his passion for the industry with other board members and the senior management team.

“I look forward to delivering Safe Food Pro to outlets across Australia with the aim of improving compliance, lowering food management costs and improving delivery and safety of food”

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Micheal Hartley
Chief Executive Officer

Serial CEO Tech entrepreneur, no one believes “this will be the last one”. Is often heard saying do the ‘mahi’ to get the treats, he heard it somewhere and thinks it sounds cool.  

Took up Meditation and Yoga to lower his golf handicap. When building the ComplyPro team he had the a goal of not being the smartest guy in the room, although we suspect that is also part of the plan to lower his handicap.

Actively engaged in a project to personally meet all the sharks in the Barrier Reef, Michael’s happy place is below the surface.

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Sandra Cornwell
Chief Financial Officer

Smart, challenging, disruptive thinker who won't take no for an answer, Sandra is a real powerhouse. Enjoys nothing more than a good spreadsheets sees beauty in a well proportioned balance sheet.

Sandra keeps in all on the straight and narrow. Long walks on remote Islands of the Gulf with a reflective wine or three surrounded by family and a faithful dog, if it wasn’t for the intensity of our Monday morning WIP Sandra really would be living the dream.

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Daniel Brimelow
Food Safety Specialist

Having worked in the hospitality sector for 25 years as a chef, baker and restaurant manager, Dan brings to the team a wide range of knowledge and expertise.

I moved into Food Safety 13 years ago and have certifications in HACCP Management and Food Safety Program development.  Having worked extensively with not for profits, pubs, clubs, cafes and restaurants I have developed both accredited and HACCP certified Food Safety Programs and a multitude of Food Safety Systems nationally.

As an internal auditor for over 100 venues across Australia, I have a deep understanding of how food safety works in Australia as well as the pain points of managing a food safety system.

The Safe food Pro system is by far the best I have seen in the market with the flexibility to be able to branch across the many different areas of the food sector!  

Having implemented this into establishments in Australia, I can tell you from experience that it has streamlined food safety reporting, giving chefs, management and line staff more time to focus on what’s important, delivering food to their customers.

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Greg Hart
Head of Design & Marketing

A proud west coaster (south island of course) from tunneller to ostrich farmer to globe-trotting rock guitarist, Greg has redefined the career trajectory of a UX designer.  How Greg became one of NZ's best UX designers and SaaS marketers, remains one of life's great mysteries. No one is buying Greg's  “I just have talent” explanation, most of us have settled on Alien abduction theories. Greg is in the process of launching his own craft beer, having put Steve and the BBC team on notice. As long as the Aliens play ball it should be a great drop.

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Ryan Hartley
Business Development Manager

Totally next Gen, Ry represents the new bread of SAAS professional.  Worships at the Hubspot Alter is a true disciple of Brian Halligan. Eats, breathes and sleeps business development. Believes he is single-handedly responsible for the success of SafeFood Pro..... no one has yet had the heart to burst his bubble, millennials are so sensitive. He would have us believe his day starts at 5 am at the Gym, the only one in the team who is trying to gain weight. Is yet to come to terms with the true trajectory of his rugby career.

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Maddy Caro
Business Development Manager

Arts degree, an acting diploma - perfect qualifications for our newest recruit. A rising star of our sales team, Maddy, proves every day, that it's not about ego, testosterone or bluster, it is all about empathy passion and attention to detail. Maddy's, keen intellect, inquisitive style, and engaging communications gives our clients a strong internal advocate. Maddy takes the term digital natives to another level, making the software work for her customers

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Rick Fleming
Richard Fleming
Digital Strategy

Having spent many years working in the fields of Digital marketing, Performance Media, Conversion Optimization and Graphic Design. Hands-on experience, self-taught development, curiosity and passion have yielded a diverse skillset that touches on many marketing specialties.

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Helen Clarkson
Head of Customer Success

A Naval Engineer with a career in the North Sea oil fields, Helen is not fazed by much. Her ability to turn the technical into lay speak and turn lay speak into the technical is at the heart of SFP innovative wizard design. Helen holds a deep knowledge of how rules and regulation impact on our product and customers. Helen is absolutely the right person to have in your corner when the verifiers come knocking. Paddle boarder, tennis captain, hockey player, mother of highly managed adolescents, Helen is indeed a woman for all seasons.

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Sophie Quinn
Support Specialist

A career in professional Dance is not exactly a traditional background for a support specialist. Perhaps it's her ability to stay in step with our customers that makes Sophie such an amazing customer advocate.  Or it could be, getting the software to sing and dance for our customers is how Sophie rolls or it might be that Sophie takes a bad ‘Help Scout’ happiness rating as personally as she does a bad  judges score. Metaphors aside, Sophie is an amazing talent to have in your corner.

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Jacquie Bennett
Marketing Strategy

Jacs is an effervescent ball of strategic goodness. She’s worked internationally and locally as a strategist for nearly 20 years. She’s passionate about positioning brands for success, putting the customer at the heart and inspiring creativity and innovation. Laying down the marketing foundation, focusing on the long game Jacs has SafeFood Pro on the  track to stardom.

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Marcus Ellem
Integration Specialist

Having worked in computer hardware repair, software management and customer service for over a decade, Marcus brings to the team an understanding of how difficult it can be to integrate a software solution into a workforce that has not used this type of application before.

Being able to speak to people in “IT” without the jargon is something he excels at and he is good and providing support to people with limited software or computer experience.

Marcus is a valuable asset to Safe Food Pro and will form the corner stone of customer support in Australia during roll out and installation of this application into food businesses across our great land

John Clarkson
Head of Technology

An engineer’s, engineer, John is all about the logic. The reason our code is tight, our architectures sophisticated and our system performant, is all down to John’s dedication to excellence.  John is an ardent advocate of the  SAAS methodology and has baked it into our product designs and road map. When he is not head down in the code or participate in one of favourite office past time of baiting the sales team, John is a team sportsman, football in winter, cricket in the summer sprinkled with some hardcore tramping in between.

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Alston Kim
Mobile Developer

Alston's career as a developer has got him to the point of heading our mobile development. If taking Ux designs from Greg and matching John’s architecture with precise bug-free code is your idea of a great day, then welcome to "Alston's World". A recent home-owner in the Auckland housing tsunami Alston is developing a strong DIY bent. He receives much wanted and unwanted advice from the office warriors on Monday.

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Ivan Surya
Software Developer

Ivan visits more countries per year than the rest of the team combined. The Wanderlust is strong with Ivan from adventure tourism to high tea, he is the reason tripadvisor exists. Applied for a role at Lonely Planet but didn’t want to mess up his travel with all that writing. When he’s not pursuing influencer status on Instagram, Ivan takes pride in our backend and database code. Ivan treats bugs in our backend as a personal affront and will not rest until issues are resolved. Ivan passionately argues for the best customer results and is lightning fast at nailing any support work that comes his way.

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Kirsty Dunn
Billing & Sensor Support

Kirsty is proof that 15 years of  child rearing (3)  just sharpens your organisational and commercial skills. Coming from a commerce background, logistics and working in software start-ups in the UK. Kirsty brings a depth of experience and professionalism to SFP.
Kirsty wrangles our billing engine and runs our sensor, support and logistics. Quick on the update Kirsty dovetails neatly into our support team.
A natural competitor and adventure whether its on the tennis court  or on the trail of other  "spirited women" Kirsty brings her A game to SFP.

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Who else uses Safe Food Pro?

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