Limoncello salesperson offering taste testers at farmers market

About Safe Food Pro

Safe Food Pro has grown to be the market leader for digital food safety, with over 2500 food operators across Australia and New Zealand using our software. Our mission is to 'Make Food Safety Simple’ and we are extremely proud of the progress we have made in such an important industry.

Our Story

Roger Harris, co-founder of Phoenix drinks is still adding Fizz into the hospitality industry but this time it's with technology. Trail-blazing organics business Phoenix Drinks owed a big part of its success to the loyalty and support it gained from its customers. It was a desire to do something for the industry, to give back, which has inspired Roger’s latest business venture. A chance conversation over a beer alerted Roger to the impact food safety compliance rules were having on food businesses.

Roger crafted a vision to use technology to make it easier for food operators to comply with the food safety rules which MPI had mandated. A period of research, analysis, design, and development followed. “The one thing I learned about a technology solution is that it is not cheap and there are no shortcuts,” Roger said.

Safe Food Pro Support Team in Action

Meet our Team

Board

Michael Hartley

Michael Hartley

CEO | Founder

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Roly Rogers

Roly Rogers

Board Member

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Jim Quinn

Jim Quinn

Chairman

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Management Team

Greg Hart

Greg Hart

Head of Design & Brand | Founder

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John Clarkson

John Clarkson

Head of Technology | Founder

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Roger Harris

Roger Harris

Head of Engagement | Founder

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Robert Sheetz

Robert Sheetz

CFO

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Ryan Hartley

Ryan Hartley

Chief Revenue Officer

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Sophie Quinn

Sophie Quinn

Head of Customer Success

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Audrey Cheng

Audrey Cheng

Chief Product Officer

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Sales

Storm MacDonald

Storm MacDonald

Sales Executive / Team Lead

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Maddy Caro

Maddy Caro

Sales Executive / Team Lead

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Toby Sharp

Toby Sharp

Revenue Operations Specialist

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Sophie Campbell

Sophie Campbell

Sales Account Executive

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Reuben Soares

Reuben Soares

Sales Account Executive

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Abbey Curd

Abbey Curd

Sales Account Executive

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Rhys Kimber

Rhys Kimber

Sales Account Executive

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Monét Wicks

Monét Wicks

Sales Account Executive

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Logan McLaughlin

Logan McLaughlin

Sales Development Representative

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Customer Success

Nisha Chottath

Nisha Chottath

Success & Support Team Lead

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Phoebe Cettina

Phoebe Cettina

Customer Success Manager

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Rochelle Sanderson

Rochelle Sanderson

Customer Success Manager

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Joshua Winthrop

Joshua Winthrop

Customer Content and Support Specialist

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Bradlee Wong

Bradlee Wong

Customer Success Specialist

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Michael Wu

Michael Wu

Customer Success Manager

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Amelia Hodder

Amelia Hodder

Customer Champion

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Marketing & Growth

Ela Alptekin

Ela Alptekin

Digital Marketing Manager

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Chelsea Turner

Chelsea Turner

Copywriter & Content Creator/Marketer

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Tim Sang

Tim Sang

Brand & Web Designer

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Product & Development

Helen Clarkson

Helen Clarkson

Head of Implementation

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Guilherme Politta

Guilherme Politta

Development Team Lead

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Ivan Surya

Ivan Surya

Software Developer

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Jacob Allen

Jacob Allen

Mobile/Frontend Software Engineer

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Simon Driessen

Simon Driessen

Test Analyst & Developer

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Michael Jones

Michael Jones

Product Analyst

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Legal & Finance

Ruby Randhawa

Ruby Randhawa

Finance Manager

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Gloria Fuimaono

Gloria Fuimaono

Office Manager

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